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CRM Marketing Manager

Marketing

Job Number: 26359

Location: Acton Support Centre (123)

Contract: Full Time / Permanent

Description

DESCRIPTION

There's no feeling quite like uniting tech lovers everywhere and we get to do it every single day. Connecting our people, our customers and our partners. We're a team of 41,000 colleagues working across nine countries to deliver excellence. Be part of framing the future with us. You'll certainly feel proud when you see what you can achieve here.


We’re iD Mobile, the UK’s fastest growing postpay mobile (MVNO) network ever. We launched in 2015, and already have over 1m active customers. We’re pretty sure our early success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM only deals, right up to the latest smartphones from the big-name manufacturers. 
 
iD Mobile is an exciting place to work. We’re a young and dynamic start-up, and we value innovation, imagination and creativity. If you’ve got a great idea, we’ll help you run with it.  We’re passionate about finding new ways to address our customers’ needs.


As our CRM Manager, you’re responsible for the set-up, delivery and optimisation of our campaigns across a personalised and segmented campaign lifecycle that builds a dialogue with our customers.  You’ll help to create these journeys and campaigns for all PAY-Monthly, PAYG and SIMO customers, through the close collaboration with our Email and Data teams, by addressing the segmentation, design and deployment of email, SMS and DM campaigns, whilst exploring new channels and customer touch points. You will work across all aspects of the customer lifecycle as required by the business in-line with our targeted KPIs: acquisition, onboarding, in-life, retention and win-back, spotting opportunities to deliver incremental margin through new campaigns, new targeting approaches and optimisation of existing campaigns.  

 

As part of this role, you'll be responsible for: 

 

  • Support in the creation of the campaign lifecycle to correctly target customers according to key principles of CRM: right customer, right channel, right time 
  • Work to devise Acquisition, Onboarding, In-life and Retention campaigns through collaboration with Brand, Creative, Proposition and Trading, Operations and Commercial teams
  • Identify content and segment opportunities to launch new campaign ideas, offers and promotions to deliver incremental margin and CX improvements.  
  • Upkeep the CRM campaign planner, tracking and communicating progress at each stage and ensure appropriate communication with wider stakeholders

 

Desired Skills & Experience:

 

  • Educated to Degree level or equivalent
  • 2-3 years previous experience in CRM, preferably in a similar environment 
  • Creative solutions – ability to create new hypothesis, test rigorously and rapidly act
  • Analytical techniques – analysis and exploiting customer information for campaign level successes

 

We're one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits, including:

  • Company Pension Scheme 
  • Free on-site Gym
  • Performance Based Bonus
  • Colleague Discounts 

Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. Training plans are a given, and you'll have access to additional e-learning resources to really see your career develop in the way you want. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.