CRM Manager


Job Number: 6901

Location: Dixons Carphone, Acton Support Centre (123)

Contract: Full Time / Permanent



An amazing opportunity has arisen for a CRM Marketing Manager to join the team here at Dixons Carphone. The CRM Marketing Manager will play an integral role in building, developing and delivering all of the Acquisition, and In life CRM strategies and journeys for My Knowhow, our new membership scheme. 


The key purpose of this role is to build, develop, test and optimise the CRM journey to optimise engagement with the scheme and the Dixons Carphone Brands. Develop the key email campaigns and a testing plan for launch and ongoing optimisation. This will include supporting campaigns that are based on both the marketing calendar, and offer matrix and alignment with existing branded CRM journeys.


Key Responsibilities:

  • Work closely with the Senior Marketing Manager to schedule, test and deploy quality segmented email and ensuring everything is on brand and delivered within set budget and timelines
  • Reporting on campaign KPIs and driving against challenging targets, communicating results out to the CRM and Membership teams and the wider business
  • Responsible and ownership of execution and test and learn planning
  • Creating and updating a content plan that is aligned to customer needs state, utilising existing content and working with the internal studio and copy teams to develop new content as required
  • Stakeholder Management
  • Building a strong social always on customer lifecycle campaign
  • Key metrics
    • Open and click rate,
    • Response rates,
    • NPS,
    • Engagement rates


Skills Required:


  • Meticulous attention to detail
  • ‘Can do’ attitude
  • A team player with excellent interpersonal skills
  • Ability to manage multiple projects in parallel, work to tight deadlines and remain calm under pressure
  • Experience of working with external agencies and suppliers
  • Senior Stakeholder Management skills and experience
  • Proven CRM, direct sales and online experience
  • Experience within a loyalty programme environment, e.g. within a subscription-based business or retailer
  • Experience in multi segmented, targeted camapigns
  • Proficient with Excel and other MS packages