Category Manager (SIMO)


Job Number: 6081

Location: Dixons Carphone, Acton Support Centre (123)

Contract: Full Time / Permanent



The Category Manager carries responsibility for the commercial performance of their category through the delivery of market leading ranging, pricing and product selection.

The commercial team set the direction for the business - aligning across multiple functions including Commercial Marketing, Buying, Supply Chain, Connectivity, Finance, Retail, Online, OLS and Direct.

The Sim Only category is a key growth opportunity for CPW and you will be responsible for driving volume and profit targets across Sim Only within Carphone Warehouse and Dixons.


You will:

  • Define and brief the category strategy across all channels
  • Be accountable for category performance including a deep understanding of market share metrics and opportunities to drive priorities
  • Deliver commercial KPIs – including volume, margin, market share, network commitments, retention and stock turn
  • Support the development of the annual and quarterly trading plan for the category as part of the business planning processes
  • Liaise with Connectivity to drive decisions around ranging and network targets
  • Liaise with Proposition Development team to fully align and understand key performance drivers, create new propositions and ensure we maintain our competitive position in the market
  • Prioritise the most appropriate propositions to promote in each channel using relevant channel insight while delivering a consistent overall experience across all customer touchpoints
  • Work with the relevant channel trading teams (across Online, OLS, Retail and Direct) to understand key performance metrics and agree on weekly priorities
  • Drive the weekly nominations preparation process, ensuring alignment with the category priorities, and briefing Marketing in the nominations meeting
  • Liaise with Marketing to ensure delivery of the nominated campaigns and ensuring they are strong enough to deliver the category targets and plan
  • Collaboratively work amongst your peer set – and development of the wider category teams – to share best practice, ways of working and also support around key trading periods


You will need:

  • Experience in a fast paced retail industry (ideally telecoms or electricals)
  • Product or channel marketing process experience
  • Good negotiation and influencing skills 
  • Strong communication and relationship management skills with internal and external stakeholders 
  • Strong analytical and numerical skills – can process complex data, draw actionable conclusions and communicate the output simply
  • Strong user of Microsoft PowerPoint, Word and Excel
  • Team Management and Leadership Skills


Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.

It’s an exciting time to join us and find yourself a place in our growing success story, apply now.