Website Optimisation Manager


Job Number: 12728

Location: Acton Support Centre (123)

Contract: Full Time / Permanent


The Optimisation Manager is responsible to running conversion rate optimisation programme across a large proportion of the product offering of the Currys and PC World websites, helping to drive our overall online performance as well as improving the shopping experience for customers. This is a key role in shaping the online customer experience, helping shape the future customer journey.

The Optimisation Manager’s remit will include behavioural and contextual targeting, recommendations targeting, A/B and multivariate testing and personalisation



  • Create detailed insight reports, reviewing current site performance, highlighting opportunities and making
  • recommendations for further improvements to the customer journey that will drive customer satisfaction, loyalty and profitability.
  • Own, manage and improve a stream of optimization activity for a large proportion of the product offering on and
  • Liaise with internal stakeholders and external 3rd parties to gather relevant customer feedback, research and information to inform the optimisation programme.
  • Create, design and implement design strategies, working alongside the Senior Optimisation Manager, Insight Analysts, Senior UX Manager, Senior UI Design Manager and UI developers.
  • Convert hypotheses into solid, user-friendly wireframes.
  • Working alongside designers and developers, to ensure that each visual solution that is being tested, is best in class.
  • Working closely with internal and external stakeholders to create prototypes necessary for usability research, multi-variate and A/B testing and development specifications.
  • Help with the translation of interaction and visual solution into great website experiences.
  • Accountable for the development, communication and implementation of the Optimisation roadmap you commit to deliver, ensuring that deadlines are always met.
  • Demonstrate the ability to translate complex concepts into easy-to-explain presentations, that can be
  • understood by stakeholders at all levels.
  • Monitor all in progress tests and ensure valid results are being collected and generate indication updates.
  • Working alongside the Optimisation Analyst you are accountable for the documentation of all experiments, contributing to ongoing knowledge management.
  • Accountable for the provision of recommendations on next steps once a test has been paused (iterate again, kill the test and document or move to implementation).
  • Review test reports prepared by the Optimisation Analyst, using Adobe Analytics, Adobe Target and other BI tools and data sources, explain the outcome of tests, their impact on customer behavior and whether hypotheses have been validated or disproved.