fbpx SEM & Insights Manager Carphone Warehouse, Dublin, Carphone Warehouse (7904) 25595 | Dixons Carphone Careers

SEM & Insights Manager


Job Number: 25595

Location: Carphone Warehouse, Dublin, Carphone Warehouse (7904)

Contract: Full Time / Permanent


SEO & Insights Manager

Dixons Carphone is Europe’s leading electrical and telecommunications company. Our brands include Currys PC World and Carphone Warehouse in the Republic of Ireland. We have an exciting opportunity for an Insights & SEM Manager to join our team! The Insights & SEM Manager will have full autonomy for maximising opportunities around our paid and unpaid search activity whilst delivering actionable insights to both the local team and wider business. This role will be a key component of driving incremental growth to the whole business with quality traffic leads directing to conversions for both brands. The Insights and SEM manager also will work collaboratively with the business with the goal of understanding customer journeys end to end and ensuring both websites are optimised from a UX standpoint. 

Job Responsibilities

•    Ownership for driving positive performance of all search channels which include SEO, Paid Search, Google Shopping & Affiliates 
•    Autonomy for onsite UX tools such as Similar Web & Decibel Insight. They must decode the data in order to provide intelligence to drive incremental revenue growth. 
•    Implement technical SEO recommendations in collaboration with the SEO agency and internal development team in a structured, logical and timely manner 
•    Build out substantial strategic content plan around onsite and offsite SEO  
•    Optimise Paid Search on a daily basis and align closely with agency on achieving the business’ strategic goals. 
•    Drive marketing tag implementations and ensure that we are calibrated for performance attribution  

•    Budget management for all activity. Ensure each channel is tracking to budget with maximum ROI being achieved  
•    Monthly end to end performance review of all channels including competitor analysis 
•    Forge strong relationships with UK counterparts in order to leverage shared learnings. This will involve recurring scheduled meetings both over phone and visits to Acton. 
•    Daily competitor awareness. Aim to exploit the gaps at every opportunity.



•    At least 3 years’ experience working in an online capacity with an emphasis on analytical reporting 
•    Exposure to Analytics applications such as Adobe Analytics & Google Analytics and UX tools such as Decibel Insight 
•    Knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools 
•    Extensive search engine marketing experience across all relevant channels  

•    Strong communication & interpersonal skills with the ability to work with cross-functional teams including both internal & external stakeholders 
•    Blend of persistence, commitment, passion & optimism. Aim to make a difference every day! 
•    Meticulous nature with aptitude for problem solving