SEO Manager

Dixons Carphone / eCommerce

Job Number: DC-SF04618

Location: Acton

Contract: Full Time / Permanent


The role of SEO Manager is to lead the natural search teams in delivering high quality search traffic to the Currys and PCWorld websites.


This is an exciting and challenging role to lead, develop and refine the Search activity for the UK’s largest electrical retailer. Working with a talented in-house team and leveraging relationships with external suppliers and a best in-class technology stack, you will continue to drive performance and identify opportunities and gaps for incremental growth.


You will:

  • Co-ordinate and manage the agencies whilst maintaining strong relations with internal teams, delivering industry leading insights, analysis and outreach campaigns.
  • Manage and train a team of either internal and agency staff to deliver 80%+ of website traffic and sales
  • Organise in-depth and regular audits of sites and competitor performance analysis using tools such as Omniture, Google Analytics, Screaming Frog, Ahrefs, Majestic SEO, Hitwise, Google tools and third party rank checking tools.
  • Support commercial, marketing, ecommerce and other key teams with ad hoc search requests; attend all relevant meetings and planning sessions.
  • Track, report and analyse Search performance and campaign data
  • Manage and take responsibility for the delivery of search campaigns by internal and external teams
  • Provide competitive analysis of top ranking competitor sites and provide actionable insight.
  • Provide comprehensive keyword analysis, research and monitoring.
  • Ensure that search best practices are properly implemented on current and new developed webpages.
  • Stay current with all search engine algorithm changes and industry trends and regularly inform and educate on emerging search technologies, opportunities and best practices.
  • Provide training and evangelise search best practices within the organisation.


You will need:

  • Proven track record in a specific search focused role with strong understanding of keyword dynamics, link building, search best practices and effective strategies.
  • Excellent understanding of online marketing & e-commerce environment
  • Specialist knowledge of search engine crawling, indexing and ranking algorithms,
  • Experience in using web analytics software, Google & SEO intelligence tools
  • Prior experience of managing large budgets in a target driven environment.
  • 2+ years working in search on large scale and complex accounts.


Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.

It’s an exciting time to join us and find yourself a place in our growing success story, apply now.