Data Strategist


Job Number: 10625

Location: Dixons Carphone, Acton Support Centre (123)

Contract: Full Time / Permanent



The purpose of this role is to ensure we have a clear and coherent data strategy to execute our consumer strategy and deliver maximum ROI on marketing spend through seamlessly integrated planning. You will build our measurement and reporting capabilities, so that we have a clear understanding of the customer and our marketing effectiveness.


You Will:


  • Construct and deliver a data-planning strategy covering omni-channel campaign management, to support delivery of our CRM programmes
  • Identify opportunities within the data to drive improvements in our communication programmes and add value for the Customer
  • Translate strategic objectives into data and analytical deliverables, making sure outputs are actionable, improve customer decisioning and evaluation
  • Provide clear direction and detailed briefs to our analysts for the development of data segmentation, modelling and profiling for CRM and digital campaigns
  • Define clear measurement methodology for all campaigns, delivery of appropriate post campaign analyses and interpret results to report campaign performance back to the business
  • Forecast commercial impact and make recommendations on how to maximise performance and ROI
  • Lead the test and learn agenda, feeding into improving customer experience across channels
  • Support the Senior CRM Manager with annual and quarterly campaign planning
  • Support the Senior Data Strategist in all strategic data initiatives to support the business objectives
  • Understand how to integrate and implement strategic data initiatives into a campaign planning landscape
  • Ensure that campaigns are legally compliant with the General Data Protection Regulation, other regulatory controls and internally developed contact policies


You Need:


  • Experience in a data planning focused role within an agency/ client side with diverse industry exposure
  • Strong understanding of CRM segmentation and database marketing with solid analytic ability to clearly translate results into actionable insights that deliver business value
  • Proven experience in aligning marketing strategy with clear data capability plan.
  • Experience of defining and delivering successful data strategy and customer measurement.
  • Interest in keeping abreast of industry developments, to bring innovation & creativity to use of internal/external data
  • Highly numerate with experience of CRM measurement and understanding of statistical techniques
  • Commercially astute with the ability to evidence recommendations that deliver commercial value
  • Logical thinker who can work through complex sets of data and map decision logic in a structured and efficient manner  
  • Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations
  • Experience in Big Data Analytics landscape would be advantageous (e.g. Spark, Adobe, Hadoop, SAS, SQL)


Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.


It’s an exciting time to join us and find yourself a place in our growing success story, apply now.