CRM Campaign Manager - Team Knowhow

Dixons Carphone / Marketing CRM and Digital Marketing

Job Number: DC-SF03901

Location: Acton

Contract: Full Time / Permanent

Description

We’re thrilled you’re looking at us for your career, especially at this exciting time. Our services brand is changing this summer to Team Knowhow – helping us become the number one technology support company in the UK and Ireland. So, during your application process, you might notice we look and feel a little different than before as we become this new super helpful network of local experts.

We are currently recruiting for a CRM Manager to support the Senior CRM Campaign Manager in building, developing and delivering all of the Acquisition, In-life and Retention CRM strategies and journeys for Team Knowhow. The CRM Manager will Build and develop a testing plan for optimisation and support the delivery of sales targets for the customer contact plans for services. This will include supporting campaigns that are based on both the marketing calendar, services product development and geo targeted activity.

You will:

  • Work closely with the Senior Marketing Manager to schedule, test and deploy quality email, SMS and Social campaigns, ensuring everything is on brand and delivered within set budget and timelines
  • Report on campaign KPIs and drive against challenging targets, communicating results out to the CRM and Services teams and the wider business
  • Be responsible for and take ownership of sales targets and test and learn planning
  • Create and update a content plan that is aligned to customer needs state, utilising existing content and working with the internal studio and copy teams to develop new content as required
  • Manage key stakeholders
  • Build a strong social always on campaign
  • Work cross functionally with trade marketing, commercial teams and suppliers to deliver supported Events and Promotions and Range change strategies

 

You will need:

  • 5-7 + Years Direct marketing/CRM experience, including email marketing (preferably client side) and social campaign delivery experience (Facebook and other social channels)
  • Meticulous attention to detail and a ‘Can do’ attitude
  • To be a team player with excellent interpersonal skills
  • The ability to manage multiple projects in parallel, work to tight deadlines and remain calm under pressure
  • Experience of working with external agencies and suppliers
  • Senior Stakeholder Management skills and experience
  • Proven CRM, direct sales and online experience
  • Experience within a loyalty programme environment, e.g. within a subscription-based business or retailer
  • To be proficient with Excel and other MS packages


Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.

It’s an exciting time to join us and find yourself a place in our growing success story, apply now.

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