fbpx CRM Analyst Acton Support Centre (123) 22413 | Dixons Carphone Careers
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CRM Analyst


Job Number: 22413

Location: Acton Support Centre (123)

Contract: Full Time / Permanent


CRM Analyst

xxLondon - North Actonxx

Dixons Carphone are looking for a CRM Analyst for a position within the Analytics team. The purpose of this role is to develop and deliver a variety of evaluation projects from start to finish, with a specific focus on dashboard development.  This includes supporting on writing the requirements brief, development of data feeds, dashboards and their subsequent ongoing delivery. The role will be evaluated on the usage of dashboards within the CRM team.


Main responsibilities:

  • Analytical contact design (control cells, targeting, volumes, significance testing, follow-up on response curves etc) to support evaluation at a campaign, programme and overall level*
  • Creation of optimised customer reporting data mart for evaluation purposes
  • Attribution of responses (sales, leads, clicks, views)
  • CRM reporting and dashboards
  • ROI analysis
  • Delivery of all post campaign and programme deep dive analytics to support ongoing CRM understanding and development (response profiling, segmentation, impact of triggers/ models)
  • Presentation and proposal preparation
  • Working in an integrated, focused and clear partnership with the wider CRM and Analytics teams


You will need:

  • Background in analysis and data with an appropriate level of education, ideally in engineering, computing or statistics.
  • Proven experience in dashboard design and deployment, with experience of applying statistical methods to the underlying data.
  • Experience with Power BI or another visualisation SaaS.
  • Highly accomplished problem solving, communication, proposal writing & presentation skills along with a customer focussed approach.
  • Experience within a client and/or agency analysis role developing data driven solutions to drive business benefit with proven returns.
  • Proven experience of delivering database, dashboard and analytical projects with demonstrable stakeholder management skills.
  • Multi-channel expertise and direct experience of marketing activities, ideally in CRM.
  • Proven SQL skills.


Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.

It’s an exciting time to join us and find yourself a place in our growing success story, apply now.