Advertising Manager (AM001)

Marketing

Job Number: 441

Location: Acton Support Centre (123)

Contract: Full Time / Permanent

Description

Advertising Manager

As the Advertising Manager you’ll work alongside the Head of Marketing Communications to manage the day-to-day advertising for Carphone Warehouse. The Advertising Manager will manage the delivery of all above-the-line advertising (Brand and Promotional) including creative development and media across the Carphone Warehouse brand.

 

Key responsibilities:

  • Manage all ATL creative development and media for Carphone Warehouse on time and within allocated budget with a ‘right first time’ approach
  • Manage all media planning including TV/VOD, Print, Radio, OOH and partnership activity against required audiences
  • Manage day to day ‘agency’ relationships both creative, media and internal studio
  • Deliver weekly drumbeat of promotional activity/Event Calendar to support the trade priorities identified
  • Co-ordinate cross channel consistency and integration with other marketing channels through clear communication of ATL approach and strategy
  • Drive ATL planning and deliver for major manufacturer new handset launches
  • Manage local marketing activities such as store opening and closing as well as the roll out of new store formats
  • Manage a multi-million pound budget ensuring media synergies are realised and all financial reporting is complete
  • Input into the annual planning and budgeting process as well acting as a centre of ATL competence for other functions such as commercial Marketing and Planning

 


Experience & skills required

  • Excellent understanding of full mix ATL marketing with 5 years+ experience
  • Good knowledge of the changing media market landscape place and media planning
  • Good experience of working in a very fast paced environment
  • A creative mind set with the ability to influence and challenge
  • A strong communicator with good attention to detail
  • Ability to work under pressure and meet challenging deadlines
  • Excellent computer literacy with MS PowerPoint and Excel

 

Dixons Carphone is Europe’s number one electrical and telecommunications retailer and services company, with more than 40,000 colleagues across nine countries, including the UK and Ireland. Every day, we use our people’s expertise to reach out and help new customers. What’s more - we’re exploring extraordinary new markets, from wellness to security, so that in an ever more connected and constantly changing world, we can offer our customers the most comprehensive service.


It’s an exciting time to join us and find yourself a place in our growing success story, apply now.