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Fort Dunlop




Step inside TheAcademy@FortDunlop, our £multi-million learning academy. In this state-of-the-art facility, we turbo-boost our colleagues’ knowledge through all kinds of training. Join us, and you’ll come here for your induction: a three-day immersive learning experience that will set you up for success. So, you can say goodbye to first-day nerves when you start in store – because you’ll already be up to speed.

What’s TheAcademy@FortDunlop really like? Take a look around with our Interactive Virtual Tour.


Your induction

As a new starter, we’ll make sure you’re fully equipped for life in store. We’ll arm you with the skills and knowledge to do an incredible job – and to launch an exciting career. Through your induction, you’ll discover our vision and values, and get hands on with the latest technology, from washing machines to the smartest smartphones. You’ll also learn how to give amazing customer service that makes people come back for more.

It’s important that you feel comfortable dealing with the wide range of people who come to our stores. We’ll equip you with the skills to have great conversations with customers and the tools to find the right solutions for them so you are able to personalise their experience.

Speaking of tech… we’ll also give you a personal introduction to all our big name products and brands. Fort Dunlop has a mix of specially designed environments where you can immerse yourself in our world. There are gaming and interactive zones, a Google-themed apartment, supplier-branded classrooms and even a mock store. We worked with 20 of our biggest suppliers to make sure that all 19,000 square feet of Fort Dunlop helps you learn and grow.

When you leave us, you’ll continue your induction as you learn on the job. Over the next 12 weeks, you’ll work to your own personal learning plan, gaining business knowledge that’s relevant to your role. We’ll also top up your product knowledge and teach you in-store processes. And naturally, you’ll be getting support, encouragement and regular reviews from your managers and team leaders.

The Fort Dunlop Experience

We could tell you more – but we’d rather leave it to our colleagues. Check out what they had to say about the learning academy experience.

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